Personal Information Collection Statement

We treasure the trust between our customers and us. We strive the best we can to protect your data. Please see below our privacy notice which explains how we collect, store, use and share your data.
This Personal Information Collection Statement (this “Statement”) is made by HEAL Fertility Limited trading as HEAL Fertility (“HEAL”, “we”, “us”, or “our”), and applies to  you (“you”, or “your”) as our clients.  This Statement shall prevail should there be any inconsistency between this Statement and the Terms and Conditions (if any) of the website at (“Website”) (the “Terms and Conditions”) This Statement is governed by and observes the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) (the “Ordinance”).
HEAL is part of the New Frontier Group which is a healthcare conglomerate with medical facilities and training institutions (the New Frontier Group and joint venture companies together referred to as “Affiliates”).
Your help in providing personal data in the Registration Form and/or Online Contact Form allows us to deliver the services and goods to you as stated in the “Purpose for using personal data”.

Collection of Personal Data

We may collect your personal data which may include, but not limited to your name, gender, age, date of birth, identification document number, contact details (i.e. contact number and email address), residential address,  tracking information about your use of the Website and transaction information, etc.

Purposes for using personal data

We may use your personal data for the following purposes (as may be applicable from time to time) (together, the “Purposes”):

  • To process and answer your queries and requests about HEAL and its services (“Services”);
  • Providing you with the services requested at HEAL;
  • Identifying and verifying your identity;
  • For you to make enquiries, complaints, and/or suggestions to us in relation to the Purposes and/or the Services;
  • Seeking your feedback, including through surveys, in relation to the Purposes and/or the Services;
  • Direct marketing and cross-marketing of our Services and goods, subject to consent 
  • Collection or recovery of any debt owed by you to us;
  • The normal management, operation, and maintenance of the Website and the provision of the Services to you;
  • Other purposes ancillary or related to the above.

Please note that you are required to provide your personal data, except for those items indicated as optional. In the absence of your personal data, we may not be able to provide you with services, facilities or goods that you require.

Transfer of Personal Data

We may, transfer any of your personal data to the third parties, including subsidiaries, affiliated companies, agents, contractor, suppliers and service providers, for any of the Purposes stated above.
Where we are required by the law of any country or place or requested by any court, regulatory body or governmental body of any country or place, we may also disclose your personal data as required.

Storage and security of data

Your personal data may be stored in physical locations and/or servers located within or outside Hong Kong. We will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the country or place in which it is stored.

Direct Marketing 

We may, subject to your consent, use your personal data in order to send you marketing information about services and events organised by HEAL and/or our Affiliates that we think you may be interested in.

If you wish us to opt-out or exclude your personal data for direct marketing purposes, please send us an email, along with your full name to our Data Protection Officer at or 3/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Central.

Amendments to this Statement 

We reserve the right to review and amend this Statement from time to time and to notify you by posting an updated version on our website.

Access and Correction of Personal Data

You have a right to request access to, and the correction and erasure of, your personal data in accordance with, where applicable, the provisions of the Personal Data (Privacy) Ordinance (Cap. 486), and any other data protection law as applicable. Requests for access and, correction and/or erasure of personal data, as well as withdrawal of consent, where applicable, should be made by email and addressed to our Data Protection Officer at or 3/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Central.

Inconsistency or Conflict

If there is any inconsistency between the English and Chinese versions of this Personal Information Collection Statement, the English version shall prevail.

Contact us

You have the right to request access to and correction of your personal data stored by us. To  make your request to have access to or correct your personal data or for information in relation to our privacy policy and practices, please send us an email, along with your full name to our Data Protection Officer at or 3/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Central.


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